Tara Theoharis
About Tara Theoharis
Tara Theoharis is a Program Manager for Emerging Business at Wizards of the Coast, where she has worked since 2023. With over 15 years of experience in marketing and program management across various industries, she has held significant roles at Amazon and other companies, and is also known for creating The Geeky Hostess brand.
Work at Wizards of the Coast
Tara Theoharis has been serving as Program Manager, Emerging Business at Wizards of the Coast since 2023. In this role, she focuses on developing and managing new business initiatives within the company, leveraging her extensive background in program management and marketing. Her experience in the gaming and entertainment sectors supports her efforts in driving innovative projects that align with the company's strategic goals.
Previous Experience at Amazon
Before joining Wizards of the Coast, Tara Theoharis worked at Amazon for two years as Senior Program Manager in the Entertainment & Character, Toys & Games division from 2021 to 2023. Prior to that, she held the position of Senior Program Manager for AWS Launch Operations from 2019 to 2021. Her roles at Amazon involved overseeing program development and execution, contributing to the company's growth in the entertainment and technology sectors.
Career Background in Marketing and Events
Tara Theoharis has a diverse career background that includes significant roles in marketing and event management. She served as Manager of US Events for Xbox at Simplicity Consulting from 2017 to 2019. Earlier in her career, she was the Director of Marketing at Crystal Commerce for seven months in 2012-2013. Her experience spans over 15 years, focusing on marketing consumer and tech brands, as well as entertainment properties.
Education and Academic Background
Tara Theoharis earned her Bachelor of Arts in Communication from the University of Washington, where she studied from 2004 to 2008. This educational foundation has contributed to her effective communication skills and understanding of consumer behavior, which are essential in her roles in program management and marketing.
Entrepreneurial Ventures and Expertise
Tara Theoharis is the creator of The Geeky Hostess, a consumer products brand that specializes in 'geeky' food and party themes. She has authored fandom-inspired cookbooks and has expertise in crowdfunding management and grant writing. Tara manages partner relationships with major brands, including Marvel and Bethesda, showcasing her ability to navigate the intersections of gaming, digital media, and consumer products.