Tyler Scofield
About Tyler Scofield
Tyler Scofield is a Digital Marketing Manager at Wizards of the Coast, where he has worked since 2022. He has a background in performance marketing and data analytics, with previous roles at Disruptive Advertising and Fandom.
Work at Wizards of the Coast
Tyler Scofield has been serving as the Digital Marketing Manager at Wizards of the Coast since 2022. In this role, he focuses on implementing digital marketing strategies that align with the company's objectives. His responsibilities include managing campaigns and utilizing data analytics to enhance marketing performance. His tenure at Wizards of the Coast marks a significant step in his career, allowing him to apply his expertise in a well-known gaming and entertainment company.
Previous Experience in Digital Marketing
Prior to his current position, Tyler Scofield worked at Fandom as a Performance Marketing Manager from 2019 to 2022. His role involved overseeing marketing campaigns and analyzing performance metrics to optimize results. Before that, he was a Digital Marketing Strategist at Disruptive Advertising from 2018 to 2019, where he developed strategies to enhance client marketing efforts. His experience spans various roles that emphasize data-driven decision-making and campaign optimization.
Education and Expertise
Tyler Scofield earned a Bachelor of Business Administration (B.B.A.) in Experience Design and Management from Brigham Young University, completing his studies from 2013 to 2017. He also holds a high school diploma from Schoharie Central School, where he studied from 2006 to 2010. His educational background provides a solid foundation for his expertise in digital marketing, particularly in crafting data-driven landing pages and optimizing PPC campaigns.
Background in Marketing at Brigham Young University
During his time at Brigham Young University, Tyler Scofield held several marketing roles. He served as the Student Director of Marketing Communications for BYU Cougareat from 2015 to 2017, where he was responsible for marketing initiatives. Additionally, he worked as a Director's Assistant for 10 months in 2017 and as an Assistant Student Director from 2014 to 2015. These positions contributed to his development in marketing strategies and communications.
Specialization in Data Analytics
Tyler Scofield specializes in leveraging data analytics to drive lead generation and business growth. His focus on creating data-driven landing pages has led to enhanced user engagement and improved conversion rates. He is also skilled in optimizing pay-per-click (PPC) campaigns, aiming to achieve exceptional return on investment. His analytical approach to marketing supports effective decision-making and strategy development.