Vanisha Kavia
About Vanisha Kavia
Vanisha Kavia serves as the Director of EMEA Marketing at Wizards of the Coast, where she has worked since 2021. She has a background in brand management and marketing, including previous roles at LEGO Group and Wizards of the Coast.
Work at Wizards of the Coast
Vanisha Kavia has been serving as the Director of EMEA Marketing at Wizards of the Coast since 2021. In this role, she leads the EMEA Marketing team in developing marketing strategies for both physical and digital games, including Magic: The Gathering and Dungeons & Dragons. Kavia is also part of the EMEA Leadership Team, where she collaborates with global teams to ensure alignment and a shared vision across the organization. Her previous positions at Wizards of the Coast include Senior Manager for EU Marketing and EU Marketing Manager, where she gained extensive experience in managing marketing initiatives.
Previous Experience at LEGO Group
Before joining Wizards of the Coast, Vanisha Kavia worked at LEGO Group as a Brand Manager for Boys IPs from 2015 to 2018. During her tenure in Slough, United Kingdom, she was responsible for managing brand strategies and initiatives targeted at the boys' segment. This role contributed to her expertise in brand management and marketing within the toy industry.
Education and Expertise
Vanisha Kavia studied at Brunel University, where she earned a BSc in Business Management with Marketing from 2004 to 2008. Her academic background provides a solid foundation for her career in marketing and management. Kavia is recognized for her meticulous management of multi-million pound budgets and her proficiency with online marketing planning tools.
Joint Business Planning Experience
Kavia has extensive experience in joint business planning with tier-one partners, including Disney, Warner Brothers, Pokémon, and AMC. This experience has equipped her with the skills necessary to collaborate effectively with major companies and develop strategic marketing initiatives that align with business objectives.