William Jensen
About William Jensen
William Jensen serves as the Director of Play Programs at Wizards of the Coast, where he oversees the strategic vision and execution of play initiatives for Magic: the Gathering. He has a diverse background in gaming and sports management, having held various roles at ChannelFireball and Pinnacle.
Current Role at Wizards of the Coast
William Jensen serves as the Director of Play Programs at Wizards of the Coast. He has held this position since 2022, where he is responsible for creating the strategic vision for Magic: the Gathering play and play programs. His role involves overseeing the development and execution of both in-store and high-level competitive play programs, ensuring that the play experience aligns with the brand's goals.
Previous Experience at ChannelFireball
Before joining Wizards of the Coast, Jensen worked at ChannelFireball in various roles from 2014 to 2022. He started as a Writer, Commentator, and Partner for three years, contributing to the community's understanding of Magic: the Gathering. He then transitioned to the role of Partnership Manager from 2018 to 2020, followed by a position as Product Manager from 2020 to 2022, where he focused on product development and management.
Background in Sportsbook Operations
Jensen has a background in sportsbook operations, having worked at Pinnacle from 2010 to 2013. He began as a Live Sports Trader for one year before advancing to Sportsbook Operations Manager for two years in Willemstad, Curacao. This experience provided him with skills in managing operations and strategic decision-making in a fast-paced environment.
Strategic Partnerships Management
In his current role at Wizards of the Coast, Jensen manages strategic partnerships with international vendors. This aspect of his work is aimed at enhancing global play experiences for Magic: the Gathering. His focus on collaboration with external partners is integral to expanding the reach and impact of play programs.