Dwi Febrian Herdinata

Product Range Manager @ Coda Payments

About Dwi Febrian Herdinata

Dwi Febrian Herdinata is a Product Range Manager at Coda Payments, where he oversees the inventory of digital voucher products and conducts market analysis. He has extensive experience in digital marketing and client relations, having worked in various roles across multiple regions since 2012.

Work at Coda Payments

Dwi Febrian Herdinata has been employed at Coda Payments as a Product Range Manager since 2019. In this role, he is responsible for managing and monitoring the inventory of digital voucher products. He plays a key role in developing market analysis based on customer requests for new voucher products. His responsibilities also include collaborating closely with the marketing team to enhance revenue through strategic marketing activities.

Previous Experience in Digital Marketing

Before joining Coda Payments, Dwi Febrian Herdinata worked at Transcosmos Indonesia in various roles. He served as a Team Leader in Digital Marketing for six months in 2015 and later as a Web Administrator for seven months from 2014 to 2015. He also held the position of Operations Manager for eight months in 2019. His experience in digital marketing includes working as a Communication Planner/Strategist from 2015 to 2018.

Customer Service Background

Dwi Febrian Herdinata has a background in customer service, having worked as a Customer Service Officer at PT. Bank Artha Graha Internasional Tbk from 2013 to 2014. This role involved front-line customer interactions, contributing to his skills in maintaining positive relationships with clients and partners.

Education and Expertise

Dwi Febrian Herdinata studied at Politeknik Negeri Medan, where he earned a D3 degree in Mechanical Engineering from 2008 to 2011. His educational background provides him with a solid foundation in technical skills, which he applies in his current role in product management and market analysis.

Experience in Diverse Regions

Dwi Febrian Herdinata has experience in launching digital voucher products across various regions, including Southeast Asia (SEA), South Asia, Latin America (LATAM), and the Middle East and North Africa (MENA). This international exposure enhances his ability to understand diverse market needs and customer preferences.

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