Heidi Mendita Garayblas
About Heidi Mendita Garayblas
Heidi Mendita Garayblas serves as the Senior Regional Development Director for Southeast Asia at Coda Payments. With a strong background in digital marketing, program management, and business development, she has held various leadership positions in notable companies including PayMaya Philippines and X-Play Online Games Inc.
Work at Coda Payments
Heidi Mendita Garayblas currently serves as the Senior Regional Development Director for Southeast Asia at Coda Payments, a position she has held since 2023. Prior to this role, she worked as the Country Director for the Philippines at Coda Payments for seven months in 2023. In her current role, she focuses on regional development strategies and partnerships to enhance the company's presence in Southeast Asia.
Previous Experience in Digital Marketing and Business Development
Before joining Coda Payments, Garayblas held various significant positions at PayMaya Philippines. She was the Head of Consumer Business Development and Partnerships from 2021 to 2023 and served as the Head of Brand & Marketing Services from 2019 to 2021. Her experience in these roles contributed to the growth of PayMaya's consumer engagement and brand presence in the market.
Career at X-Play Online Games Inc.
Garayblas worked at X-Play Online Games Inc., a subsidiary of IP-Egames, from 2004 to 2014. She began as a Group Product Manager and progressed to the role of COO. Her tenure at X-Play spanned a decade, during which she played a key role in product development and operational management within the online gaming sector.
Education and Expertise
Heidi Mendita Garayblas holds a Master of Business Administration (MBA) from De La Salle University, which she completed from 2003 to 2007. She also earned a Bachelor's degree in Broadcast Communication from the University of the Philippines, studying from 1996 to 2000. Her educational background has equipped her with strong skills in content publishing, digital marketing, and program management.
Background in Marketing and Operations Management
Garayblas has extensive experience in marketing and operations management, having held various leadership roles at Voyager Innovations, Inc. She served as Head of Marketing for Hatch Marketing Technology from 2016 to 2018 and as Head of Integrated Marketing Group from 2018 to 2019. Her expertise in strategic planning and marketing implementation has been instrumental in driving business growth and operational efficiency.