Yolenta Winda
About Yolenta Winda
Yolenta Winda is a Senior Marketing Manager at Coda Payments, where she has worked since 2016. She has a strong background in digital marketing and has successfully led various marketing campaigns to enhance brand awareness in Indonesia.
Work at Coda Payments
Yolenta Winda has been employed at Coda Payments since 2016, currently holding the position of Senior Marketing Manager. In this role, she manages a team of seven individuals focused on increasing total payment volume (TPV) and expanding brand awareness for Codashop in Indonesia. She has led various successful marketing campaigns, including the Codashop Anniversary, Ramadan, and Chinese New Year campaigns, which have significantly enhanced the company's brand presence in the region. Additionally, she oversees the management of Codashop's community forum and the Codashop Global Series (CGS), which provides a platform for community members to showcase their gaming skills.
Previous Experience in Digital Marketing
Prior to her tenure at Coda Payments, Yolenta Winda worked as a Digital Outreach Strategist at Digital Media Consultant for two months in 2013. She also served as a Digital Marketing and Market Analyst at PT Aries Indo Global from 2015 to 2016 for one year in DKI Jakarta. During her time at PT Aries Indo Global, she developed strong partnerships with gaming publishers and payment channel partners, fostering mutually beneficial solutions for all parties involved.
Education and Expertise
Yolenta Winda has a solid educational background in marketing and management. She studied at Harvard Business School Online, where she completed a program in Management in 2020. She earned a Master of Management (M.M.) in Digital Marketing Management from Universitas Pelita Harapan (UPH) from 2016 to 2018. Additionally, she holds a Bachelor of Communication Science in Integrated Marketing Communication from UPH, which she completed from 2009 to 2013. Yolenta also studied Chinese Language and Literature at Beijing Language and Culture University from 2014 to 2015.
Community Engagement and Social Media Strategy
In her role at Coda Payments, Yolenta Winda utilizes various social media platforms, including YouTube, TikTok, and Instagram, to enhance the effectiveness of marketing campaigns. She oversees the Codashop community forum, which facilitates engagement among users and promotes community interaction. Through her strategic use of digital platforms, she aims to strengthen Codashop's connection with its audience and improve overall brand loyalty.