William Luther
About William Luther
William Luther is a Global Account Manager at Cogent Communications, specializing in IT channel sales and marketing with a focus on high-technology public relations. He has extensive experience in enterprise hardware and software sales, particularly with brands like HP, Cisco, and Lenovo.
Work at Cogent Communications
William Luther has been serving as a Global Account Manager at Cogent Communications since 2023. In this role, he focuses on managing client relationships and driving sales in the IT sector. His responsibilities include overseeing high-level negotiations and ensuring customer satisfaction through effective communication and service delivery. Luther's expertise in IT channel sales and marketing plays a crucial role in his contributions to the company's growth.
Previous Experience in IT Sales
Before joining Cogent Communications, William Luther worked at Data Center Warehouse as a Senior Enterprise Account Executive from 2016 to 2023. In this position, he was responsible for managing key accounts and driving sales initiatives in the Orange County, California area. Prior to that, he spent 12 years at PCM as a Senior Account Manager from 2003 to 2015, where he developed strong relationships with clients and enhanced sales strategies.
Education and Expertise
William Luther studied at CEI, where he focused on IT Networking and Computer Repair. He achieved an MCSE Certification with a score of 4.0 during his studies from 1996 to 2000. His educational background has equipped him with specialized knowledge in networking equipment, including products from HP, Cisco, and Juniper. This foundation has contributed to his proficiency in enterprise hardware and software.
Skills in Conflict and Negotiation Management
William Luther demonstrates strong skills in conflict and negotiation management, particularly in C-level sales interactions. His ability to navigate complex discussions and reach mutually beneficial agreements has been a significant asset in his sales roles. This expertise enhances his effectiveness in managing high-stakes client relationships and driving successful outcomes.
Technical Knowledge in IT Infrastructure
Luther possesses extensive knowledge of enterprise hardware and software, including familiarity with HP ProLiant Servers, Lenovo SystemX, and Cisco UCS. He has a deep understanding of server chassis, memory, and hard drives, with experience in brands like Dell PowerEdge. His technical expertise also extends to providing high-speed symmetrical fiber optic internet services and a range of products, including IP Transit and Optical Wave Length services.