Bruce Sylva
About Bruce Sylva
Bruce Sylva serves as the Senior Director of Sales and Account Manager for Enterprise SaaS Sales at CollegeNET, where he has worked since 2017. He has a strong background in sales, having previously held various roles within the company and successfully expanded the customer base significantly.
Work at CollegeNET
Bruce Sylva has been with CollegeNET since 2017, currently holding the position of Senior Director of Sales, Account Manager, and Enterprise SaaS Sales. In this role, he has focused on expanding the customer base and enhancing product offerings. Prior to his current role, he served as Director of Higher Education Sales and Sales Executive from 2013 to 2016. His tenure at CollegeNET spans over 19 years, including a previous role as Sr. Sales Manager from 2004 to 2013.
Sales Strategy and Approach
Bruce employs a consultative selling approach, which allows him to effectively demonstrate product value and address the specific needs of prospective customers. He has successfully grown the customer base from zero to over 100 by customizing sales demonstrations. His strategy includes optimizing product utilization by building executive relationships to develop key references.
Product Development and Launches
Bruce played a significant role in launching a new SaaS communication product that integrates with ERP systems. This initiative reflects his commitment to enhancing product offerings and meeting the evolving needs of the higher education sector.
Key Accounts and Institutional Relationships
Throughout his career at CollegeNET, Bruce has developed top accounts at prestigious institutions, including Stanford University and the University of California, Riverside. His ability to establish and maintain these relationships has contributed to the company's reputation in the higher education market.
Education and Expertise
Bruce is pursuing a Bachelor’s Degree in Marketing and Management at the University of Portland, a program he began in 1990. His educational background complements his extensive experience in enterprise SaaS sales, particularly within the higher education sector.