Elizabeth Foo
About Elizabeth Foo
Elizabeth Foo is a Digital Marketing Manager with extensive experience in enhancing online user experiences and brand presence. She has worked at COMO Hotels and Resorts since 2016, where she implemented innovative digital strategies and optimized marketing campaigns.
Work at COMO Hotels and Resorts
Elizabeth Foo has been serving as the Digital Marketing Manager at COMO Hotels and Resorts since 2016. In her role, she revamped the company website to enhance mobile usability, ensuring a user-friendly experience with streamlined information and rich media content. She has introduced new digital technologies aimed at improving conversion rates, including a guest retention engine and dynamic display ads. Additionally, she developed a global marketing strategy by analyzing consumer journeys and digital touchpoints, which has contributed to the overall marketing effectiveness of the organization.
Previous Experience at Singtel
Before joining COMO Hotels and Resorts, Elizabeth Foo worked at Singtel, Dash. She held the position of Marketing Manager from 2014 to 2016, where she focused on increasing brand presence across various social media platforms, including Facebook, Instagram, LinkedIn, Pinterest, and WeChat. Her strategies involved both paid and organic approaches. Prior to that, she served as a Regional Marketing Executive at Singtel, Dash from 2013 to 2014, where she gained valuable experience in marketing operations.
Digital Marketing Strategies and Innovations
In her current role, Elizabeth Foo has optimized SEM and display remarketing campaigns by implementing a strategy that includes generic keyword targeting, audience segmentation, and interests/affinity targeting. She has also established engagement policies and procedures for regional and local teams at COMO Hotels and Resorts, ensuring consistency and effectiveness in marketing efforts across different markets.
Education and Expertise
While specific details about Elizabeth Foo's educational background are not provided, her extensive experience in digital marketing and her role at COMO Hotels and Resorts indicate a strong foundation in marketing principles and digital technologies. Her expertise encompasses website optimization, social media strategy, and the implementation of innovative marketing technologies.