Sonia Travaini

Global Sales Manager Southern Europe @ COMO Hotels and Resorts

About Sonia Travaini

Sonia Travaini serves as the Global Sales Manager for Southern Europe at COMO Hotels and Resorts, a position she has held since 2014. With a background in sales and a Master of Business Administration from Università Commerciale 'Luigi Bocconi', she has developed sales strategies and enhanced client engagement across the region.

Current Role at COMO Hotels and Resorts

Sonia Travaini serves as the Global Sales Manager for Southern Europe at COMO Hotels and Resorts since 2014. Based in the Milan Area, she has been responsible for developing and implementing sales strategies that align with the business plans of all 14 COMO properties. Her role includes conducting product presentations to enhance client engagement and drive sales growth. Travaini engages in rate negotiations and actively prospects new markets, contributing to the overall sales objectives of the organization.

Previous Experience at COMO Hotels and Resorts

Prior to her current position, Sonia Travaini worked at COMO Hotels and Resorts in various capacities. She began her tenure as a Sales Coordinator from 2011 to 2012 and then advanced to the role of Sales Executive from 2012 to 2014, both based in London, United Kingdom. In these roles, she focused on sales operations and contributed to the overall sales strategy of the company.

Education and Qualifications

Sonia Travaini holds a Master of Business Administration (M.B.A.) from Università Commerciale 'Luigi Bocconi', where she studied Economics from 1999 to 2004. Additionally, she completed a Master in Hospitality & Hotel Management from 2010 to 2011. Her foundational education includes studies at Istituto Tecnico Commerciale from 1994 to 1999, which provided her with essential skills for her career in sales and hospitality.

Career Background

Sonia Travaini has a diverse career background in sales and project management. She worked as a Project Manager at Camera di Commercio di Sondrio, focusing on the promotion of international activities from 2009 to 2010. Earlier in her career, she gained experience as a Junior Consultant at Bradipo Travel Designer in 2004 and completed a Sales and Meetings & Events Internship at Millennium Knightsbridge Hotel London in 2011.

Sales Strategies and Market Engagement

In her role at COMO Hotels and Resorts, Sonia Travaini has been instrumental in driving new sales business and developing existing accounts. She is responsible for increasing group awareness across Southern Europe and has successfully engaged in rate negotiations to optimize sales opportunities. Her strategic approach has contributed to the growth and visibility of COMO Hotels & Resorts in the competitive hospitality market.

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