Shivina Kumar
About Shivina Kumar
Shivina Kumar is a seasoned marketing professional currently serving as the Director of Brand & Communications at CompStak® and a Guest Lecturer at the Indian School of Business and the University of Georgia. With extensive experience in brand management and marketing strategy, she has held significant roles at various companies, including Wix, Spectre, and Bizzabo.
Current Role at CompStak
Shivina Kumar serves as the Director of Brand & Communications at CompStak, a position she has held since 2023. In this role, she is responsible for overseeing the company's branding initiatives and communication strategies. Her expertise in marketing and communications is crucial for enhancing CompStak's visibility and engagement in the competitive real estate data market.
Previous Experience at Wix
Prior to her current role, Shivina Kumar worked at Wix as the Director of Brand & Communications from 2020 to 2022. During her tenure, she focused on developing and executing branding strategies that contributed to the company's growth in the digital platform sector. Her leadership in this role helped to strengthen Wix's market presence.
Marketing Leadership at Spectre
Shivina Kumar held the position of Head of Marketing at Spectre from 2022 to 2023 in the New York City Metropolitan Area. In this capacity, she was responsible for driving marketing initiatives and enhancing brand awareness. Her strategic approach contributed to the company's efforts in the competitive landscape of real estate technology.
Educational Background
Shivina Kumar studied at the University of California, Berkeley, where she earned a Bachelor's degree in Interdisciplinary Studies. Her academic background provides a solid foundation for her career in marketing and communications. Additionally, she has been a guest lecturer at The University of Georgia since 2019 and at the Indian School of Business since 2020, sharing her knowledge and insights with students.
Marketing and Communications Expertise
Shivina Kumar has extensive experience in marketing and communications, having worked in various roles across multiple organizations. She has overseen marketing technology stacks, including tools such as Salesforce, Hubspot, and Google Analytics. Her experience includes leading rebranding efforts, developing customer profiles, and implementing account-based marketing strategies.