Comscore
Comscore provides comprehensive solutions for measuring and evaluating advertising, digital audiences, and media consumption across various platforms and industries.
Services
Comscore provides a wide range of services to measure and evaluate advertising across various platforms. Their solutions include tools for understanding and maximizing marketing effectiveness, measuring global box office performance, and delivering programmatic tools for cross-platform audience targeting. Additionally, Comscore offers a comprehensive suite of CTV solutions, insights into consumer OTT streaming activity through Comscore CTV Intelligence™, and tools like Comscore Connected Home™ for understanding consumer engagement with technology and media.
Digital Audience Measurement
Comscore offers several solutions focused on measuring digital audiences and their behaviors. These include Comscore Video Metrix® Multi-Platform, which provides a total view of consumer digital video consumption, and Comscore's Digital Panel Data Feeds for in-depth behavioral insights. Their MMX® Multi-Platform solution offers an unduplicated view of total audience behavior across platforms, while Comscore Ad Metrix® delivers comprehensive insights into the online advertising landscape. These tools support various industries, including automotive, CPG, digital media, and more.
Television Audience Insights
Comscore's television measurement solutions provide detailed insights into both national and local TV audiences. Tools like Comscore's TV Essentials® enable precise measurement of TV programming and advertising, while Comscore's Local Television solutions offer an accurate representation of local audiences. Additionally, Comscore TV Pulse delivers insights into local and national viewing within 48 hours. Other offerings include Exact Commercial Ratings™ for ad exposure and creative performance and Cross-Platform Tune-In Analyses to measure advertising impact on TV viewership.
Programmatic and Brand Solutions
Comscore's Proximic division focuses on providing programmatic targeting solutions. These include Comscore's Audience Activation™ for targeting high-value audiences, and Comscore Predictive Audiences which offers cookie-free audience targeting. For branding, Comscore's Brand Survey Lift™ measures branding effectiveness, and Comscore Brand Monitor™ provides comprehensive brand and ad tracking. Additionally, Comscore's Branded Content™ Platform monitors and measures in-content branded exposures, while Social Brand Survey Lift measures social media campaign impacts.
Advertising Measurement
Comscore provides several tools to measure the impact and delivery of advertising across platforms. Comscore Campaign Ratings™ offers cross-platform advertising measurement, while Validated Campaign Essentials™ (VCE®) ensures ad and audience delivery validation. Other tools include Comscore's Ad Metrix® for online advertising insights and Comscore's Brand Lift Surveys for evaluating in-game advertising impacts. For esports, Comscore's TV Essentials® measures TV audience viewership.