Alaina Vieru
About Alaina Vieru
Alaina Vieru is a Senior Manager of Global Brand Licensing at Condé Nast, with a diverse background in digital media and brand licensing. She has held various editorial roles at prominent companies, including Virgin Media and Hearst UK, and has contributed to the launch of multiple international editions of Vogue.
Work at Condé Nast
Alaina Vieru currently serves as the Senior Manager of Global Brand Licensing at Condé Nast, a position she has held since 2022. Prior to this role, she worked at Condé Nast as a Digital Manager in Brand Licensing from 2015 to 2022. During her tenure, she played a significant role in launching several international editions of Vogue, including Vogue Arabia, Vogue Poland, and Vogue Greece, focusing on digital strategy and market adaptation. She also contributed to the digital 'Launch of the Year' for Easy Living in 2012, recognized by the British Society of Magazine Editors.
Education and Expertise
Alaina Vieru holds a Bachelor of Arts with Honours in Journalism from the University of Westminster, where she studied from 2002 to 2005. She completed her high school education at Chaska High School, earning a High School Diploma between 1998 and 2000. Her academic background has equipped her with the skills necessary for her extensive career in media and brand licensing.
Background
Alaina Vieru has a diverse professional background in media and publishing. She began her career as a Freelance Writer for various publications, including The Guide at Guardian Group and Soho House. She gained experience in editorial roles at Hearst UK and Time Inc. UK, where she served as Lifestyle Editor and Deputy Editor, respectively. Her early roles included positions as a Features Assistant and Consume Editor, showcasing her versatility in the industry.
Achievements
Throughout her career, Alaina Vieru has achieved notable milestones. She successfully met a four-year audience goal of 1 million monthly unique users for House & Garden within just four weeks of its website launch. Her contributions to the digital landscape of various publications have been recognized, including her role in the award-winning digital launch for Easy Living in 2012. She has also collaborated with global colleagues on editorial development and audience growth strategies.
Professional Experience
Alaina Vieru has held various positions across prominent media organizations. Her roles have included Digital Editor for Easy Living and House & Garden at Condé Nast, as well as Acting Celebrity Editor and TV Producer at Virgin Media. She has also worked as a Freelance Writer for major publications such as British Vogue and Glamour, demonstrating her extensive experience in content creation and brand development.