Beatriz Herrera Blázquez
About Beatriz Herrera Blázquez
Beatriz Herrera Blázquez serves as the Digital Coordination Manager at Condé Nast, where she oversees campaign management and conducts analysis for KPI tracking. She holds a Licenciatura in Administración y gestión de empresas from Universidad Complutense de Madrid and has previous experience in client services and product marketing.
Current Role as Digital Coordination Manager
Beatriz Herrera Blázquez serves as the Digital Coordination Manager at Condé Nast since 2019. In this role, she oversees campaign management within CRM systems and manages digital campaigns in ERP systems for billing purposes. She compiles and analyzes data from various platforms to support the commercial department, ensuring effective campaign management with clients and agencies. Her responsibilities include conducting campaign analysis and reporting to track key performance indicators (KPIs) and optimize objectives.
Previous Experience at Condé Nast
Prior to her current position, Beatriz worked at Condé Nast as the Assistant Manager of Client Services from 2017 to 2019. During her tenure, she contributed to client relationship management and supported various client services initiatives. This experience provided her with a strong foundation in client engagement and service delivery within the media industry.
Background in Marketing and Business Management
Beatriz studied at Universidad Complutense de Madrid, where she earned a Licenciatura in Administración y gestión de empresas from 2008 to 2015. This academic background equipped her with essential knowledge in business management and marketing principles, which she has applied throughout her career in various roles.
Experience at L'Oréal and Shiseido
Beatriz gained valuable experience in the beauty industry through her internship at L'Oréal as a Product Marketing Intern from 2013 to 2014. She further developed her skills at Shiseido, where she worked as an Assistant Key Account from 2016 to 2017. These positions allowed her to understand product marketing and account management, contributing to her expertise in digital coordination.
Skills in Campaign Management and Analysis
In her current and previous roles, Beatriz has demonstrated proficiency in campaign management and analysis. She oversees campaign management in CRM systems, conducts detailed analysis to track client evolution, and identifies new business sectors. Her analytical skills support objective optimization and enhance the effectiveness of marketing campaigns.