Verna A.
About Verna A.
Verna A. is an Email Strategy Manager at Condé Nast, where she has worked since 2019. She has a diverse background in marketing and communications, having held various roles at companies such as Boyfriend, Digital Media Management, and Dick Clark Productions.
Work at Condé Nast
Currently, Verna A. serves as the Email Strategy Manager at Condé Nast, a role she has held since 2019. In this position, she leads email strategy for several prominent brands, including The New Yorker, Architectural Digest, Vanity Fair, Teen Vogue, Pitchfork, Ars Technica, and them. Her responsibilities include conducting comprehensive A/B and multivariate testing to optimize email marketing programs. Verna has developed and executed major email marketing projects, such as 'Design Your Life' by Architectural Digest and 'Little Gold Men' by Vanity Fair. She also provides strategic insights and recommendations through monthly presentations of email KPIs to brand leads.
Previous Experience in Marketing
Before joining Condé Nast, Verna A. held various marketing roles. She worked at Boyfriend as Lead Marketing Manager from 2017 to 2019, where she focused on marketing strategies in the Greater Los Angeles Area. Prior to that, she was a Brand Manager at Lucca Couture for 10 months in 2014-2015. Verna also served as an E-Commerce Manager and Email Marketing Manager at Digital Media Management from 2015 to 2019, where she honed her skills in email marketing and digital strategy. Additionally, she worked at Dick Clark Productions in various roles related to digital and social media from 2011 to 2014.
Education and Expertise
Verna A. studied Communications at California State University-Fullerton, where she earned a Bachelor of Arts degree with an emphasis on Advertising and a minor in Information Systems and Decision Sciences from 2010 to 2013. Prior to that, she achieved an Associate of Arts degree in Communications at Saddleback College from 2006 to 2009. Her educational background has equipped her with a solid foundation in communication strategies, which she applies in her current role in email marketing and digital strategy.
Achievements in Email Marketing
Verna A. has received recognition for her work in email marketing, notably winning the INMA 2021 Award for Best Reader Engagement. She has pioneered several successful email marketing initiatives, including the 'GQ Push Up Challenge' automated evergreen newsletter series for GQ. Additionally, she redesigned 'On The Trail' newsletter for The New Yorker to enhance engagement with its subscriber base. Her expertise includes coding and testing responsive HTML and Visual Editor email templates using Sailthru software.