Victoria Bukharkina
About Victoria Bukharkina
Victoria Bukharkina is the Director of Sales, Marketing and Business Development at Condé Nast, where she has worked since 2020. She has a strong background in media sales and marketing, having previously held key positions at Hachette Filipacchi Media and Condé Nast Russia, contributing to significant audience growth and revenue increases.
Work at Condé Nast
Victoria Bukharkina has been serving as the Director of Sales, Marketing, and Business Development at Condé Nast since 2020 in Moscow, Russia. In this role, she has launched the Audience Relations Management department, which increased the personalized email contact database by 300%. She has also introduced new video, social, and data products, including apps and paywalls, marking significant advancements in lifestyle media in Russia. Additionally, she represents Russia in the Global Sustainability & Diversity Council at Condé Nast.
Previous Experience at Hachette Filipacchi Media
Prior to her current role, Bukharkina worked at Hachette Filipacchi Media as the Sales Director for ELLE magazine from 2009 to 2010. She also held the position of Advertising Director for Maxim magazine from 2007 to 2009. Her experience at Hachette Filipacchi Media contributed to her expertise in sales and marketing within the media industry.
Achievements in Digital Strategy
During her tenure at Condé Nast Russia, Bukharkina contributed to a 130% growth in the digital audience for the Glamour and AD brands. She implemented a profitable digital strategy that included e-commerce and CRM, leading to a 200% increase in sponsorship revenue over five years. She also launched new revenue streams such as D2C affiliate programs and branded content products.
Education and Expertise
Bukharkina holds a Master's degree in Sociology from Lomonosov Moscow State University, where she studied from 1996 to 2001. She furthered her education with an EMBA in Luxury Marketing from HEC School of Management in 2011, and completed courses in Digital Innovation at the University of California, Berkeley, and Doing Business in Asia at Tsinghua University. Additionally, she studied Leadership and Coaching at evolution.me from 2020 to 2021.
Innovations and Initiatives
Bukharkina has conceptualized virtual team-building experiences as part of change management initiatives. She has developed consumer insight consulting and training programs for B2B clients' sales teams. Notably, she launched a video streaming platform for B2C education and a community-based success evaluation system, achieving profitability and audience retention.