Victoria Bukharkina Executive MBA, Hec
About Victoria Bukharkina Executive MBA, Hec
Victoria Bukharkina is the Director of Sales, Marketing and Business Development at Condé Nast in Moscow, where she has worked since 2020. With a strong background in media and marketing, she has significantly increased digital audience growth and sponsorship revenue during her career.
Work at Condé Nast
Victoria Bukharkina has held the position of Director of Sales, Marketing, and Business Development at Condé Nast since 2020. In this role, she has been instrumental in driving significant growth, including a 130% increase in the digital audience. Bukharkina has also contributed to a 200% rise in sponsorship revenue over five years. Her responsibilities include developing multimedia projects such as the Glamour Woman of the Year and Glamour Influencers Awards. She represents Russia in the Global Sustainability & Diversity Council at Condé Nast, highlighting her commitment to corporate social responsibility.
Previous Experience in Media
Prior to her current role, Bukharkina worked at Hachette Filipacchi Media, where she served as Sales Director for ELLE magazine from 2009 to 2010. She also held the position of Publisher (Brand Country Manager) at Condé Nast from 2010 to 2020. Earlier in her career, she worked as Brand Director for ELLE magazine and as Advertising Director for Maxim magazine. Her extensive experience in media sales and brand management spans nearly two decades.
Education and Expertise
Bukharkina has a robust educational background, having studied at several prestigious institutions. She earned her Executive MBA from HEC School of Management, focusing on Luxury Marketing. Additionally, she studied Digital Innovation at the University of California, Berkeley, and completed a program on Doing Business in Asia at Tsinghua University. She also holds a Master's degree in Sociology from Lomonosov Moscow State University. Bukharkina further enhanced her leadership skills through a program at evolution.me.
Achievements in Digital Strategy
Bukharkina has made significant contributions to digital strategy within the media landscape. She launched the first paywalls in Russia for lifestyle media, which marked a pivotal shift in the industry. She also developed a comprehensive audience data strategy that increased the personalized email-based contact database by 300%. Her work in creating distribution and monetization partnerships with platforms such as Yandex, YouTube, VK, and Viber has further solidified her expertise in digital marketing.
Leadership in Sustainability and Diversity
As a representative of Russia in the Global Sustainability & Diversity Council at Condé Nast, Bukharkina plays a key role in promoting sustainable practices and diversity within the organization. Her involvement in this council reflects her commitment to fostering an inclusive environment and addressing global challenges through corporate initiatives.