Geoff Middleswarth
About Geoff Middleswarth
Geoff Middleswarth is a Senior Manager of Marketing Operations at Conexiom, where he has worked since 2023. He has over 14 years of experience in managing marketing campaigns and specializes in using software to improve business processes and customer experiences.
Work at Conexiom
Geoff Middleswarth has been serving as the Senior Manager of Marketing Operations at Conexiom since 2023. In this role, he operates remotely and is responsible for overseeing marketing strategies and operations. His focus includes optimizing processes to improve efficiency and enhance customer experiences within the organization.
Previous Experience in Marketing Operations
Before joining Conexiom, Geoff worked at CommerceIQ as the Marketing Operations Manager from 2022 to 2023. His career also includes a position at Kiwi Creative as a Digital Marketing Technologist from 2020 to 2021, and he held various roles at Hyland Software, including CRM & Database Marketing Specialist from 2007 to 2010, and Marketing Specialist for eMail and Electronic Marketing from 2007 to 2012. Additionally, he worked at OMNIA Partners as Manager of Marketing Operations from 2017 to 2020.
Education and Expertise
Geoff Middleswarth studied at the University of Miami from 1999 to 2001 and later attended Miami University, where he earned a Bachelor of Science (BS) in Marketing from 2001 to 2004. He specializes in utilizing software to uncover hidden efficiencies that enhance business processes and improve customer experiences. His expertise includes managing marketing campaigns for extensive databases, exceeding 750,000 contacts.
Career Achievements
Geoff has accumulated over 14 years of experience in managing both outbound and inbound marketing campaigns. He has successfully maintained high engagement and low unsubscribe rates in his campaigns, demonstrating his ability to effectively connect with target audiences. His experience spans various roles that have contributed to his comprehensive understanding of marketing operations.