Beth Best
About Beth Best
Beth Best serves as the Vice President of Corporate Communications and Engagement Marketing at Conformis, Inc., where she has worked since 2016. She has extensive experience in marketing communications within the medical device industry and has held various roles at notable organizations, including Boston Scientific and Dana-Farber Cancer Institute.
Current Role at ConforMIS
Beth Best serves as the Vice President of Corporate Communications and Engagement Marketing at Conformis, Inc. since 2016. In this role, she is responsible for overseeing corporate communications and engagement marketing strategies, focusing on enhancing the company's brand presence and stakeholder engagement. Her leadership in this position has contributed to the development of effective communication initiatives that align with the company's objectives.
Previous Experience at ConforMIS
Prior to her current role, Beth Best held several positions at Conformis, Inc. She worked as the Executive Director of Corporate Programs, Marketing Communications, and Public Relations for one year in 2015. Additionally, she served as the Senior Director of Corporate Communications and Programs from 2013 to 2015 and as the Director of Marketing Communications from 2011 to 2013. Her tenure at Conformis has been marked by her expertise in marketing communications within the medical device sector.
Volunteer Work and Community Engagement
Beth Best has actively participated in volunteer work throughout her career. She volunteered at the Dana-Farber Cancer Institute from 2010 to 2011 at the Shapiro Center for Patient and Family Services. Additionally, she served as a Committee Member at Mass General Hospital from 2003 to 2005 and as Dinner Chair for The Marfan Foundation's Annual Fundraising Event from 2006 to 2007. Since 2009, she has been volunteering at Pine Street Inn, contributing to homeless meal services.
Education and Expertise
Beth Best earned her Bachelor of Arts degree in Marketing from Emory University, where she studied from 1985 to 1989. She possesses expertise in lead scoring and marketing automation platforms, specializing in digital customer experience strategy within the medical device industry. Her educational background and professional experience have equipped her with the skills to design new programs and lead performance-based marketing organizations.
Career History in Marketing Communications
Beth Best has a comprehensive career in marketing communications, having worked at various organizations. She began her career at Boston Scientific, where she held multiple roles, including Marketing Communications Coordinator, Specialist, Manager, and Director from 1991 to 2001. She also served as Vice President of Corporate Communications at Aspect Medical Systems from 2001 to 2003. Her extensive experience in the field has contributed to her proficiency in corporate communications and marketing strategies.