Leandro Ayala
About Leandro Ayala
Leandro Ayala is a Senior Manager of Omni Channel Strategy at ConsumerAffairs, where he has worked since 2022. He has extensive experience in digital marketing, having held various roles in companies such as Coca-Cola and HSBC, and possesses a strong background in campaign optimization and strategic analysis.
Current Role in Omni Channel Strategy
Leandro Ayala currently serves as the Senior Manager of Omni Channel Strategy at ConsumerAffairs. He has held this position since 2022, working remotely. In this role, he focuses on designing comprehensive digital strategies that integrate various channels to achieve specified objectives. His responsibilities include strategic analysis of projects, audiences, funnels, and competition.
Previous Experience at ConsumerAffairs
Leandro Ayala has a history of working at ConsumerAffairs in multiple capacities. He began as a Digital Marketing Specialist from 2019 to 2020, where he contributed for one year in a remote capacity. He then transitioned to the role of PPC Manager from 2020 to 2022, where he managed pay-per-click advertising strategies for two years.
Professional Background in Digital Marketing
Leandro Ayala has extensive experience in digital marketing, having worked as a Digital Marketing Manager at dtecdeal from 2018 to 2020. He also served as a Web Analytics Specialist at DIGITAL-COACH.IT in Milan, Italy, from 2018 to 2019. His expertise includes creating and executing advertising campaigns across platforms such as Google Ads, Microsoft Ads, and Facebook Ads.
Educational Qualifications
Leandro Ayala holds a Licenciado en Administración from Universidad Nacional de La Plata, where he studied from 2006 to 2012. He further enhanced his knowledge by completing a Master in Digital Marketing at Digital Coach in 2018, which he pursued for 11 months. His educational background supports his professional roles in digital marketing and strategy.
Experience in Analytics and Product Management
Leandro Ayala has a background in analytics and product management, having worked as an Analista de Gestión at Coca-Cola Reginald Lee S.A. from 2011 to 2015 and as an Analista de Producto at HSBC Retail Banking and Wealth Management from 2015 to 2018. In these roles, he developed skills in optimizing campaigns through KPI monitoring and process automation.