Lucy Rybinkina
About Lucy Rybinkina
Lucy Rybinkina is an experienced SEM Manager with a strong background in Search Engine Optimization and Conversion Rate Optimization. She has held positions at various companies, including Talroo, SeniorAdvisor.com, All Web Leads, Inc., and currently at ConsumerAffairs since 2021.
Work at ConsumerAffairs
Lucy Rybinkina has been serving as the SEM Manager at ConsumerAffairs since 2021. In this role, she focuses on developing and implementing search engine marketing strategies to enhance the company's online visibility and drive traffic. Her responsibilities include managing campaigns, analyzing performance metrics, and optimizing conversion rates to improve overall marketing effectiveness.
Previous Experience in SEM
Prior to her current position, Lucy Rybinkina worked as an SEM Manager at Talroo from 2018 to 2021, where she honed her skills in search engine marketing. She also held the position of SEM Manager at SeniorAdvisor.com for five months in 2016 and served as an SEM Analyst there from 2014 to 2015. Additionally, she worked at All Web Leads, Inc. as SEM Manager from 2016 to 2018, further solidifying her expertise in the field.
Education and Expertise
Lucy Rybinkina holds a Master's degree in Computer and Information Sciences and Support Services from the National University of Kyiv-Mohyla Academy, which she completed from 2001 to 2006. She also achieved a High School Diploma from Fastiv High School between 1991 and 2001. Her educational background, combined with her expertise in Search Engine Optimization and Conversion Rate Optimization, equips her with a comprehensive approach to online marketing.
Skills and Capabilities
Lucy possesses strong skills in SQL, which allows her to gain a full funnel view of online marketing strategies. Known for her independence, she is capable of leading the research, creation, tracking, and iteration of search and social media campaigns efficiently. Her ability to analyze data and optimize campaigns contributes to her effectiveness in the SEM field.
Early Career in Internet Marketing
Lucy Rybinkina began her career in internet marketing as an Internet Marketing Specialist at Booked.net in Kyiv from 2011 to 2012. This early experience laid the foundation for her subsequent roles in search engine marketing and helped her develop the skills necessary for her future positions.