Ryan Sappington
About Ryan Sappington
Ryan Sappington is the Director of Paid Marketing at ConsumerAffairs, where he has worked since 2017. He has a background in financial analysis and marketing, with previous roles at TVH Americas and Nichols Brothers, Inc.
Current Role at ConsumerAffairs
Ryan Sappington has served as the Director of Paid Marketing at ConsumerAffairs since 2017. In this role, he focuses on attracting, developing, and retaining a highly talented team within the marketing department. His responsibilities include managing strategic relationships with major platforms such as Google and Microsoft, which are crucial for the company's marketing initiatives. He also collaborates with the Marketplace team to guide client calls and drive vertical growth, ensuring that marketing strategies align with business objectives.
Previous Experience at Nichols Brothers, Inc.
Before joining ConsumerAffairs, Ryan Sappington worked as a Senior Financial Analyst at Nichols Brothers, Inc. from 2014 to 2017. His role involved analyzing financial data and providing insights to support business decisions. This position allowed him to develop skills in financial analysis and strategic planning, contributing to his overall expertise in marketing and operations.
Professional Background at TVH Americas
Ryan Sappington began his career as a Pricing Analyst at TVH Americas, where he worked from 2012 to 2014. During his time in this role, he gained valuable experience in pricing strategies and market analysis, which laid the foundation for his future roles in marketing and financial analysis.
Educational Background in Business and Entrepreneurship
Ryan Sappington holds a Master of Science degree in Entrepreneurship from the Spears School of Business at Oklahoma State University, which he completed in 2011. He also earned a Bachelor of Science degree from Rogers State University, graduating in 2009. His educational background has equipped him with a strong foundation in business principles, which he applies in his current marketing role.
Expertise in Marketing Operations
In his current position, Ryan Sappington develops tools and processes aimed at integrating scalability into marketing operations. His focus on operational efficiency and team development reflects his commitment to enhancing the effectiveness of marketing strategies. Additionally, he holds the status of Premier Google Partner, indicating a high level of expertise and performance in Google Ads, further solidifying his role as a leader in the marketing field.