Scott Thompson, MBA
About Scott Thompson, MBA
Scott Thompson is a TV Marketing Analyst at ConsumerAffairs, where he develops custom TV reporting to enhance media buying strategies. He holds an MBA and has extensive experience in academia and research, including roles as an instructor and research analyst.
Work at ConsumerAffairs
Scott Thompson has been employed at ConsumerAffairs as a TV Marketing Analyst since 2021. In this role, he develops custom TV reporting to assist media buyers in optimizing their advertising strategies. He collaborates with the operations team to set up new advertising campaigns and assists the TV and Data Analytics teams in onboarding new software solutions. His responsibilities also include analyzing competitors' TV airings to provide insights for strategic planning and projecting future call volume by analyzing past performance data.
Education and Expertise
Scott Thompson holds a Bachelor of Science (B.S.) in Business Administration and Management from the University of the Ozarks, where he studied from 2000 to 2004. He furthered his education at the University of Phoenix-Tulsa Campus, earning a Master of Business Administration (MBA) from 2006 to 2007. His educational background provides a solid foundation for his expertise in TV marketing and analytics.
Background
Scott Thompson has a diverse professional background in education and research. He served as an Instructor at the University of Phoenix from 2005 to 2015 and later worked as an Adjunct Professor at Brown Mackie College from 2013 to 2017. Additionally, he worked as a Research Analyst at PennWell from 2014 to 2020 in Tulsa, Oklahoma. This combination of teaching and analytical roles has contributed to his current position in TV marketing.
Achievements
Throughout his career, Scott Thompson has contributed to various projects and initiatives in the fields of education and marketing. His experience as a Research Analyst involved analyzing data to support strategic decisions, while his teaching roles allowed him to share knowledge in business administration. His current role at ConsumerAffairs reflects his ability to leverage his analytical skills to enhance media buying strategies.