Samana Malik
About Samana Malik
Samana Malik serves as the Head of Data Analysis EMEA in Professional Services at Contentsquare, where she has worked since 2023. With a strong background in data analytics across various roles, she possesses extensive knowledge in both quantitative and qualitative research methodologies.
Work at Contentsquare
Samana Malik currently serves as the Head of Data Analysis EMEA, Professional Services at Contentsquare. She has held this position since 2023, working from the London office. In her role, she focuses on leveraging data to drive insights and support decision-making processes within the organization.
Previous Experience in Data Analysis
Prior to her current role, Samana Malik worked as the Lead Data Analyst for UK/Northern Europe at Contentsquare from 2021 to 2023. Her career also includes positions such as Digital Insights and Strategy Manager at Cheil UK for Samsung Europe from 2018 to 2021, and Digital Analyst at Zone from 2016 to 2018. She has a diverse background in data analysis, having worked in various roles that emphasize her expertise in the field.
Education and Expertise
Samana Malik completed her secondary education at Märkisches Gymnasium Iserlohn in Germany, achieving the Abitur. She then pursued higher education at the University of Düsseldorf, earning a Bachelor of Arts in English (Linguistics and Literature) and Media Studies. Subsequently, she obtained a Master of Arts in Public Relations from the University of Greenwich. Her academic background supports her extensive knowledge of both quantitative and qualitative research methodologies.
Background in Marketing and Analytics
Samana Malik began her career with a marketing internship at Isango! in 2011. She later transitioned to analytics roles, including Insight Analyst and Language Specialist at Onalytica. Her experience spans various sectors, allowing her to develop a strong focus on leveraging data for creative solutions and predictive analysis in the digital industry.
Technical Skills and Tools
Samana Malik is fully trained across a variety of industry analytics software and platforms. She possesses advanced skills in Excel, which she utilizes extensively in her data analysis work. Her technical expertise is complemented by her strong focus on consumer data and insights, which she developed during her transition from the analytics software/technology space to the agency side.