Laura Green
About Laura Green
Laura Green serves as the Vice President of Content at Sbn Interactive, where she has worked since 2013. She specializes in developing marketing initiatives that enhance brand presence and lead generation for both B2B and B2C clients.
Current Role at Sbn Interactive
Laura Green serves as the Vice President of Content at Sbn Interactive, where she has held the position of Marketing Manager since 2013. In her role, she develops and executes marketing initiatives aimed at building a strong brand presence while maximizing lead generation for both B2B and B2C clients. She oversees the creation and execution of monthly marketing programs tailored for multiple outsourced marketing clients, ensuring that strategies align with client objectives.
Previous Experience in Content Strategy and Marketing
Prior to her current role, Laura worked at Sbn Interactive as a Content Strategist from 2012 to 2013. She also held the position of Associate Editor at Smart Business Network from 2010 to 2012. Her earlier career included roles as a Public Relations Project Manager at Power Links, LLC, and as an Editorial Assistant at Schofield Media, both in 2009. These positions provided her with a diverse background in content creation and marketing.
Educational Background
Laura Green studied at Ohio University Heritage College of Osteopathic Medicine, where she earned a Bachelor of Science degree. Her academic focus included Political Science and Journalism, and she completed her studies from 2004 to 2008. This educational foundation has contributed to her expertise in content strategy and marketing.
Marketing Expertise and Skills
Laura has developed customized marketing programs and strategies for various market segments throughout her career. She collaborates with client teams to create, manage, and measure both traditional and online marketing campaigns. Her skills encompass coordinating marketing tactics across multiple channels, including print, web, video, social media, and live media, ensuring comprehensive coverage for her clients.
Copywriting and Content Creation
In addition to her marketing responsibilities, Laura engages in copywriting for various formats, including websites, custom magazines, advertising, sales collateral, video scripts, blogs, and other thought leadership content. This aspect of her work highlights her versatility and ability to produce compelling content that resonates with target audiences.