Armen Moskvitin
About Armen Moskvitin
Armen Moskvitin serves as the Director of CRM/Lifecycle Marketing at CookUnity since 2023. He has extensive experience in marketing and retention across various companies, including BEGiN and YogaClub.
Work at CookUnity
Armen Moskvitin has served as the Director of CRM/Lifecycle Marketing at CookUnity since 2023. In this role, he focuses on developing and implementing strategies to enhance customer relationship management and lifecycle marketing initiatives. His experience in the field positions him to contribute effectively to CookUnity's marketing efforts in the competitive food delivery industry.
Previous Experience in CRM and Marketing
Before joining CookUnity, Moskvitin held multiple roles in CRM and marketing. He worked at BEGiN as the Director of CRM & Lifecycle Marketing in 2022 for eight months. He also served as the Senior Director of CRM & Lifecycle Marketing at BEGiN from 2022 to 2023. His tenure at YogaClub included positions as VP of Marketing & Retention and Director of Retention & Operations, where he focused on customer engagement and retention strategies.
Entrepreneurial Background
Moskvitin co-founded Thrillseeker Co. in 2016, where he contributed to the company's growth for four years until 2020. This experience provided him with insights into startup dynamics and the importance of effective marketing strategies in building a brand. His entrepreneurial background complements his extensive experience in CRM and lifecycle marketing.
Education and Expertise
Armen Moskvitin studied at the USC Marshall School of Business, where he earned a Bachelor of Science (B.S.) in Business Administration with a focus on Entrepreneurship. His educational background equips him with foundational knowledge in business principles, which he applies in his professional roles, particularly in marketing and customer relationship management.