David Johnson
About David Johnson
David Johnson serves as the President and Executive Producer at Coolfire Studios, where he has worked since 2005. He has played a significant role in the company's success in branded entertainment and has developed a strong digital strategy team.
Current Role at Coolfire Studios
David Johnson serves as the President and Executive Producer at Coolfire Studios, a position he has held since 2005. With 19 years of experience in this role, he has been instrumental in shaping the company's direction and expanding its portfolio. Under his leadership, Coolfire Studios has established itself as a significant player in the branded entertainment sector. Johnson's focus on innovative content and strategic partnerships has contributed to the studio's ongoing success in the competitive media landscape.
Previous Experience at Coolfire Studios
From 2019 to 2021, David Johnson worked as the Executive Producer for 'Magic In the Mountains' at Coolfire Studios, located in Squaw Valley, California. During this two-year period, he played a pivotal role in enhancing the studio's reputation for producing engaging branded entertainment. His contributions included overseeing production processes and ensuring the alignment of creative vision with audience expectations, which helped solidify Coolfire's standing in the industry.
Education and Expertise
David Johnson earned a Bachelor of Science degree in Interdisciplinary Studies with a focus on Marketing, Graphic Design, and Psychology from the University of Missouri-Columbia. His diverse educational background equips him with a unique perspective on audience engagement and content creation. Johnson's expertise in digital strategy and media buying has been crucial in developing effective marketing campaigns and fostering audience growth at Coolfire Studios.
Achievements in Film Production
In addition to his work at Coolfire Studios, David Johnson has co-produced feature films, including 'Londinium' and 'The Search for John Gissing' for Mike Binder's Sunlight Productions. His film 'The Ghost Who Walks' achieved notable success, ranking as one of the 'Top 10 Movies in the US' during its first week on Netflix. These projects demonstrate his ability to navigate the film industry and contribute to successful productions.
Digital Strategy Development
David Johnson has recognized the importance of audience development strategies in digital content creation. He has implemented data analytics to inform content strategies at Coolfire Studios, ensuring that productions resonate with target audiences. His efforts have led to the establishment of an in-house team focused on boutique digital strategy and hyper-targeted media buys, resulting in Coolfire becoming a trusted Google Partner and achieving certification on YouTube's TrueView platform.