Matthew W.
About Matthew W.
Matthew W. is a Manager of Go To Market Operations at Copado, with a background in sales and operations across various companies. He has contributed to industry discussions through podcasts, articles, and presentations, showcasing his expertise in territory management and sales strategies.
Work at Copado
Matthew W. currently serves as the Manager of Go To Market Operations at Copado, a position he has held since 2022. In this role, he is responsible for overseeing market strategies and operations to enhance the company's outreach and effectiveness. Prior to this, he worked as the Sales Planning Manager for GTM Strategy & Operations at Copado from 2021 to 2022. His experience at Copado includes contributions to various strategic initiatives and presentations at industry events.
Education and Expertise
Matthew W. studied at Seminole State College of Florida, where he earned an Associate of Arts and Sciences degree in Finance from 2010 to 2013. He has also engaged in professional development through Trailhead by Salesforce, enhancing his knowledge in sales and market operations. His expertise is further demonstrated through his contributions to industry publications and presentations.
Background in Sales and Operations
Matthew W. has a diverse background in sales and operations, having worked in various roles across multiple organizations. He began his career at Sprint as a Corporate Account Executive from 2012 to 2014. He then transitioned to Liberty Mutual Insurance as a Licensed PNC Agent for eight months in 2014. Following this, he held the position of Corporate Account Executive and Sales Enablement Lead at American Safety Council, Inc from 2015 to 2016, and later worked as a Sales Operations Analyst at ADP from 2018 to 2021.
Speaking Engagements and Publications
Matthew W. has participated as a featured speaker in industry podcasts and events. He appeared on the 'Salesblazer - Mastering Cold Email' podcast and spoke at Dreamforce events in both 2022 and 2023. His written contributions include articles on Forward's blog and Salesforce's blog, where he discussed topics such as territory management and sales revenue. He also delivered presentations on strategies to avoid territory disputes.
Contributions to Revgenius
Matthew W. contributed to Revgenius by presenting on 'Top 5 Ways to Avoid Territory Disputes & Account Conflicts in 2023'. This presentation reflects his knowledge and insights into effective sales strategies and operational management, showcasing his commitment to sharing best practices within the industry.