Michelle Toner
About Michelle Toner
Michelle Toner is the Director of Event Marketing for North America at Copado, bringing over 15 years of experience in event production, program management, and communications. She has a strong background in account-based marketing and has held various roles in event marketing across several notable companies, including Salesforce and Canon Canada.
Work at Copado
Currently, Michelle Toner serves as the Director of Event Marketing for North America at Copado, a position she has held since 2022. In this role, she is responsible for overseeing event marketing strategies and execution across the North American region. Prior to this, she worked as the Senior Manager of Global Event Marketing at Copado for one year, where she contributed to the development and implementation of global event initiatives.
Education and Expertise
Michelle Toner has a diverse educational background. She studied Photography at Sheridan College and also pursued Visual Merchandising at the same institution. Additionally, she earned a Public Relations Diploma from Humber College. Her educational experiences complement her expertise in account-based marketing and demand generation programs, as well as her proficiency in vendor management and post-event analysis.
Background in Event Marketing
With over 15 years of experience in event production, program management, and communications, Michelle Toner has developed a strong background in the event marketing field. She has held various roles in notable companies, including Salesforce, Canon Canada, and Sandvine. Her experience encompasses tradeshow planning, execution of conferences and meetings, and collaboration with global sales and executive teams.
Previous Work Experience
Michelle Toner has held several positions in event marketing prior to her current role at Copado. She worked at Salesforce as Events & Marketing Manager for multiple divisions, including Canada Marketing and Developer Marketing, from 2017 to 2021. Additionally, she served as an Events Coordinator at BlueCat and as an Events Specialist at Canon Canada. Her career began at Wynford as a Product Coordinator, providing her with a solid foundation in event management.
Skills and Competencies
Michelle Toner possesses a range of skills relevant to event marketing. She demonstrates strong negotiation skills and effective communication with C-level executives. Her competencies include budget balancing, logistics for large-scale events, and proficiency in using tools such as SAP, Salesforce, and Microsoft Office for event marketing and management. These skills contribute to her successful execution of marketing initiatives across various sectors, including technology and telecommunications.