Cordial
Cordial is a marketing automation company that empowers brands to automate their marketing strategies, offering solutions tailored for marketing and technology teams and integrating with major business tools.
Cordial Services
Cordial empowers brands to fully automate their marketing strategies through a suite of comprehensive services. These services are designed to cater to the distinct needs of marketing teams and technology teams. Key offerings include a platform overview, robust data platform, messaging activation, and the creation and management of cross-channel experiences. Each service is built to help clients maximize efficiency and drive high-conversion messaging based on data insights. Clients can expect tools that facilitate identity resolution, AI-driven insights, and data transformations, enhancing their overall marketing capabilities.
Messaging Activation Features of Cordial
Cordial provides sophisticated messaging activation tools that enable clients to build, orchestrate, and target their communications effectively. The message builder helps create tailored messages, while the orchestration builder allows clients to strategize the timing and delivery of these messages. Additionally, the audience builder facilitates precise targeting, ensuring that messages reach the right recipients. These features collectively support the creation of personalized and impactful customer experiences across various channels, driving engagement and conversions.
Cross-Channel Experiences with Cordial
Cordial supports a seamless cross-channel marketing experience, allowing brands to engage audiences across multiple platforms. The company offers solutions for email, SMS & MMS, mobile apps, web acquisition, and REST channels. This ensures that brands can maintain a consistent and cohesive presence across different touchpoints, enhancing customer interactions and driving higher engagement rates. By leveraging these cross-channel capabilities, brands can curate more personalized and effective marketing campaigns.
Cordial's Integration with Business Tools
Cordial integrates seamlessly with various business tools to enhance operational efficiency and data management. Key integrations include AWS, Adobe Commerce, and Salesforce Commerce Cloud. These integrations allow businesses to leverage their existing infrastructure and data while enriching their marketing strategies with Cordial's automation and data-driven insights. The unified approach ensures streamlined operations and the delivery of consistent, personalized experiences to customers.
Recent Achievements and Funding for Cordial
Cordial has been recognized for its innovation and leadership, highlighted by its inclusion in the 2023 Deloitte Technology Fast 500. Additionally, the company received accolades for having the Best CEO, Best Company Culture, and Best Companies for Women in 2023. In terms of financial growth, Cordial raised $50M in Series C funding, led by NewSpring with contributions from ABS Capital. These achievements reflect Cordial's commitment to excellence and its significant role in advancing the marketing technology landscape.