Alyson Phillips
About Alyson Phillips
Alyson Phillips is the Director of Marketing at Cox Media, where she has worked since 2020. With over a decade of experience in brand marketing, she has previously held various marketing roles, including positions at NASA and Fineline Technologies.
Work at Cox Media
Alyson Phillips currently serves as the Director of Marketing at Cox Media, a position she has held since 2020 in the Greater Atlanta Area. In this role, she manages relationships with media and creative agencies, leading the development of brand and campaign creative for national promotions. She is responsible for amplifying the Cox Media brand in communities across the nation. Prior to her current role, she worked as a Senior Marketing Manager at Cox Media Group from 2017 to 2020 and as a Manager of Product Marketing from 2013 to 2015.
Previous Experience
Before joining Cox Media, Alyson Phillips held various marketing positions. She worked at Fineline Technologies as a Marketing Coordinator from 2011 to 2013. She also served as a Marketing Communications Specialist at Champion Media & Entertainment for six months in 2010. Her early career included an internship at NASA in 2007, where she worked in Information Technology for three months at Cape Canaveral, Florida.
Education and Expertise
Alyson Phillips earned a Bachelor of Science degree in Communication and Political Science from Florida State University, where she studied from 2007 to 2010. She later obtained a Master of Business Administration (M.B.A.) from the same institution, completing her studies from 2012 to 2014. Her educational background, combined with over a decade of experience in brand marketing, has equipped her with skills in performance data analysis and campaign optimization.
Achievements in Marketing
Alyson Phillips has co-led the identification, development, and launch of Cox Media's first signature brand moments, which aim to create memorable experiences for customers. She regularly analyzes performance data to measure progress against marketing goals and identify new business growth opportunities. Her role involves leading quarterly business reviews with key internal stakeholders and conducting regular campaign reviews with field marketing teams.
Personal Interests
Outside of her professional responsibilities, Alyson Phillips enjoys spending time outdoors and is a parent to twin toddlers. She has a passion for connecting brands to their customers through storytelling, which reflects her background in journalism and her commitment to impactful marketing.