Pearson Wright
About Pearson Wright
Pearson Wright is a Digital Marketing Strategist at Cox Media in Atlanta, Georgia, with a background in project management and IT. He has experience in SEO audits, digital ad campaign management, and content creation, and holds a Bachelor of Business Administration from Georgia State University.
Work at Cox Media
Pearson Wright has been employed at Cox Media as a Digital Marketing Strategist since 2021. In this role, he manages the trafficking, pacing, delivery, optimizations, and reporting of digital ad campaigns for Cox Media clients. He regularly creates paid search proposals based on competitive keyword analysis to enhance client campaigns. His work involves performing extensive SEO audits of client websites, diagnosing issues, and providing comprehensive suggestions for improvement.
Previous Experience in Digital Marketing
Prior to his current role, Pearson Wright worked at HytaleHub as a Project Development Manager from 2018 to 2021. He also served as a Web Consultant at HytaleHub starting in 2021. His experience includes a position as an IT Project Manager at Atlas Aviation for four months in 2022, and as a Virtual Reality Developer at NVIDIA for six months in 2022. Additionally, he worked as an IT Specialist at C-Ray Avionics from 2015 to 2020.
Education and Expertise
Pearson Wright studied at Georgia State University - J. Mack Robinson College of Business, where he earned a Bachelor of Business Administration (BBA) in Computer/Information Technology Administration and Management. His studies spanned from 2018 to 2022. This educational background supports his expertise in digital marketing and technology.
Technical Skills and Contributions
Pearson Wright has developed several automated pacing systems using MS Excel, Google Data Studio, and Tableau. These systems aggregate data from numerous vendors for hundreds of clients, demonstrating his technical skills in data management and analysis. He also enjoys creating and curating content for Fandom Inc. during his free time.
Customer Service Experience
Before his career in digital marketing and IT, Pearson Wright worked as a Customer Service Representative at HostHorde from 2014 to 2015. This role provided him with foundational skills in customer interaction and service, which are valuable in his current positions.