Phillip Ficarra
About Phillip Ficarra
Phillip Ficarra is a Digital Strategist and Digital Marketing Manager with extensive experience in building brands and enhancing market presence through digital strategies. He has worked for various organizations, including Cox Media and Las Vegas Review-Journal, and specializes in identifying growth opportunities for local businesses using digital mediums.
Work at Cox Media
Phillip Ficarra currently holds the position of Digital Strategist and Digital Marketing Manager at Cox Media. He has been in this role since 2022, contributing to the company's digital marketing initiatives in Phoenix, Arizona. In his capacity, he focuses on identifying new opportunities for local businesses to enhance their profitability through digital channels.
Previous Experience in Digital Marketing
Prior to his role at Cox Media, Phillip Ficarra accumulated extensive experience in digital marketing across various organizations. He served as a Digital Marketing Specialist at the Las Vegas Review-Journal from 2014 to 2018, where he developed effective branding strategies. He also worked as a Digital Sales Strategist at Bonneville Phoenix from 2021 to 2022 and as a Digital Account Executive at V Digital Services from 2020 to 2021. His experience includes a position as Digital Marketing Executive at Lotus Broadcasting from 2018 to 2020.
Education and Expertise
Phillip Ficarra completed his high school education at Phoenix Christian High School from 1997 to 2001. He furthered his education at Northern Arizona University, where he studied Business, Management, Marketing, and Related Support Services from 2001 to 2003. He possesses expertise in programmatic advertising and CTV/OTT video, which are advanced techniques in digital marketing.
Skills in Digital Marketing Tools
Phillip Ficarra has a strong command of digital marketing tools, particularly Google Analytics and Google Ads. These tools are integral to enhancing digital marketing strategies. He also demonstrates proficiency in Microsoft Excel and Microsoft Word, which are essential for data analysis and reporting in the field of digital marketing.