Rohan Ullal
About Rohan Ullal
Rohan Ullal is a Manager of Consumer Insights at Cox Media, where he has worked since 2021. He has extensive experience in marketing research and analytics, having held various leadership roles at UPS, Kantar, and Marketing Workshop.
Work at Cox Media
Rohan Ullal has been employed at Cox Media as the Manager of Consumer Insights since 2021. In this role, he focuses on understanding consumer behavior and preferences to inform marketing strategies. His work contributes to enhancing the company's ability to connect with its audience effectively. Ullal's tenure at Cox Media is marked by his analytical approach to consumer insights, which supports the development of targeted marketing initiatives.
Previous Experience in Marketing Research
Before joining Cox Media, Rohan Ullal held several significant positions in marketing research. He worked at UPS as a Senior Marketing Research Manager from 2010 to 2018, where he gained extensive experience in consumer insights. Following that, he served as Director at Marketing Workshop for one year and then at Kantar as Director of Brand Strategy for 11 months in 2020. His diverse background in marketing research has equipped him with valuable skills in data analysis and consumer behavior.
Educational Background
Rohan Ullal has a robust educational background in economics and marketing. He earned a Bachelor of Arts (Honours) in Economics from Delhi University. He furthered his studies with a Master of Business Administration (MBA) in Marketing from the University of Mumbai. Additionally, he obtained a Master of Science (MS) in Management Sciences from The University of Texas at Dallas. This combination of education has provided him with a solid foundation in both theoretical and practical aspects of marketing and consumer insights.
Achievements in Consumer Insights
Rohan Ullal has made notable contributions to the field of consumer insights. He played a key role in a new product launch assessment that resulted in a threefold increase in the B2C customer base. He also developed a custom Net Promoter Score-type index that projected $480 million in incremental revenue over five years. His expertise in designing user experience tests has further enhanced customer satisfaction and engagement.
Technical Skills and Expertise
Rohan Ullal possesses a strong skill set in statistical and analytical tools. He is proficient in software such as SPSS, SAS, and Sawtooth LightHouse Studio, which are essential for data analysis in marketing research. Additionally, he is skilled in visualization tools like Tableau, enabling him to present data insights effectively. His expertise in pricing research has also led to significant cost savings for companies, including a $40 million reduction through strategic insights on online discounts.