Tracy Smith
About Tracy Smith
Tracy Smith is a Digital Marketing Strategist with extensive experience in optimizing digital marketing campaigns. With a background in graphic design, Smith has worked for notable organizations including Nike and Madden Media, and currently holds a position at Cox Media in Tucson, Arizona.
Digital Marketing Strategist at Cox Media
Currently, Tracy Smith serves as a Digital Marketing Strategist at Cox Media, a position held since 2020. In this role, Tracy focuses on optimizing digital marketing campaigns, aiming to eliminate marketing waste. Tracy provides custom in-depth reporting for clients, assisting them in achieving their marketing goals. The work involves a strong emphasis on analytics and data-driven decision-making.
Previous Experience at Nike and Madden Media
Tracy Smith has significant experience in digital marketing, having previously worked at Nike as a Lead from 2000 to 2005. Tracy later joined Madden Media, where roles included Digital Marketing Specialist from 2015 to 2020, and Senior Digital Marketing Specialist from 2018 to 2020. Additionally, Tracy served as a Digital Campaign Manager at Madden Media from 2014 to 2015.
Background in Graphic Design
Tracy transitioned from a career in print design to digital marketing. Early in the career, Tracy worked as a Graphic Designer for the Muscular Dystrophy Association from 2004 to 2005. Tracy also held positions as a Web Designer and Email Campaign Manager at Orchard Portfolio from 2009 to 2013, and as a Web Designer from 2006 to 2009.
Education and Expertise in Graphic Design
Tracy Smith studied Graphic Design at both Southwest University of Visual Arts and The Art Center Design College-Tucson, achieving Associate of Arts degrees in Advertising Art. This educational background laid the foundation for a career that blends design skills with digital marketing expertise, particularly in coding and analytics.
Passion for Data Analysis and A/B Testing
Tracy has a strong interest in A/B testing campaigns and analyzing results to enhance online interactions. This passion extends to a deep engagement with Google Analytics, where Tracy finds enjoyment in exploring data, akin to the experience of reading a compelling book.