Assel Chanlatte
About Assel Chanlatte
Assel Chanlatte serves as the Senior Brand Marketing Manager at Pensions & Investments, where she oversees marketing strategies and media partnerships. With a background in finance and extensive experience in marketing and communications, she has held various roles in notable organizations throughout her career.
Current Role at Crain Communications
Assel Chanlatte serves as the Pensions & Investments Senior Brand Marketing Manager at Crain Communications since 2019. In this role, she manages the development and execution of marketing plans for executive-level meetings and custom content. She oversees the management of website and mobile app content, including virtual session recordings and sponsor promotions. Additionally, she supervises a team of conference coordinators to enhance the Pensions & Investments brand through event collateral materials. Chanlatte collaborates with various departments to drive new audience acquisition and cross-promotions.
Previous Experience in Marketing and Communications
Before her current position, Assel Chanlatte worked at American Conference Institute as Marketing Manager - Strategic Media Partnerships from 2016 to 2019. She was responsible for developing proposals and presentations for conference sponsorship sales, focusing on enhancing sponsor packages. Prior to that, she served as Marketing Director - Public Relations & Communications at Absolute Legal Funding from 2013 to 2016. In this role, she conducted market research and competitor analysis to establish media partnerships with various brands.
Educational Background
Assel Chanlatte holds a Bachelor’s Degree in Finance and Financial Management Services from Baruch College, where she studied from 2012 to 2014. She also earned an Associate’s Degree in Business Administration, Management and Operations from Borough of Manhattan Community College from 2010 to 2012. Earlier, she studied at North-Kazakhstan State University, achieving a major in Foreign Languages and Communications, focusing on German and Spanish, from 2004 to 2007.
Early Career at JPMorgan Chase & Co.
Assel Chanlatte began her career at JPMorgan Chase & Co. as a Teller - Sales from 2012 to 2014. This role provided her with foundational experience in customer service and financial transactions, contributing to her understanding of the financial services industry.
Skills in Market Research and Campaign Management
In her roles, Assel Chanlatte has developed strong skills in market research and campaign management. She conducts market research and competitor analysis to inform marketing strategies and establish media partnerships. Additionally, she coordinates with investor relations to create targeted engagement campaigns for market segmentation, enhancing the effectiveness of marketing initiatives.