Courtney Dobson
About Courtney Dobson
Courtney Dobson is an Acquisition Marketing Manager at Crain Communications, specializing in content creation and digital marketing strategies. With a background in journalism and experience in various marketing roles, she has developed a strong skill set in managing content and overseeing editorial processes.
Work at Crain Communications
Courtney Dobson has been serving as the Acquisition Marketing Manager at Crain Communications since 2021. In this role, she is responsible for managing various marketing initiatives aimed at acquiring new customers. She utilizes WordPress as the primary content management system to maintain the company's digital presence. Her responsibilities include preparing and editing a wide range of communication materials, including press releases, website content, and social media copy.
Previous Experience in Marketing and Content Strategy
Before joining Crain Communications, Courtney Dobson held several key positions in marketing and content strategy. She worked as a Marketing Specialist at Memtech Acoustical from 2014 to 2015. Following that, she served as Managing Editor at BNP Media from 2015 to 2017. She then transitioned to the Local Search Association as a Content Strategist from 2018 to 2019, and later worked as Digital Engagement Manager at SME from 2019 to 2021. In these roles, she developed editorial calendars, managed contributors, and oversaw content creation.
Education and Expertise
Courtney Dobson earned a Bachelor’s Degree in Journalism from Oakland University, where she studied from 2009 to 2014. Her educational background has equipped her with skills in content creation, particularly in producing long- and short-form content such as reports, white papers, and eBooks. She specializes in topics related to digital marketing and technology, leveraging her expertise to enhance marketing strategies.
Content Management and Strategy Development
In her various roles, Courtney Dobson has demonstrated a strong ability to develop and implement content strategies. At SME, she created an editorial calendar for the company blog, ensuring consistent and strategic content delivery. Additionally, she managed contributors for the Local Search Association's blog, overseeing the creation and curation of content to align with the organization's goals.