Sharon Koren
About Sharon Koren
Sharon Koren serves as the Head of Marketing Studio at CrazyLabs, where she leads a diverse team to enhance storytelling and optimize marketing strategies. With a background in political communication and cinema, she has held various roles in marketing and media over the past two decades.
Current Role at CrazyLabs
Sharon Koren serves as the Head of Marketing Studio at CrazyLabs, a position she has held since 2020. In this role, she leads a diverse team of creative professionals, including video editors, motion designers, graphic artists, marketing developers, and sound producers. Her focus is on enhancing storytelling across various user segments. Koren is responsible for managing the employer brand marketing strategy, which includes the creation and execution of initiatives aimed at improving the company's reputation and attracting talent.
Previous Experience at CrazyLabs
Prior to her current role, Sharon Koren worked at CrazyLabs as the Operations & Marketing Guild Manager from 2019 to 2020. During her tenure, she contributed to various marketing operations and strategies within the organization. Her experience in this position laid the groundwork for her current leadership role in the marketing studio.
Experience at HOT
Sharon Koren was the Head of Promo & Media Department at HOT from 2010 to 2019. In this capacity, she managed promotional activities and media strategies, contributing to the company's marketing efforts for nine years. Her leadership in this role helped shape the promotional landscape of the organization.
Educational Background
Sharon Koren studied at Tel Aviv University, where she earned a Master's degree in Political Science with a focus on Political Communication from 2001 to 2005. Additionally, she completed her Bachelor's degree in Cinema & Television and Political Science at the same university from 1999 to 2001. This educational background provides her with a strong foundation in communication and media.
Innovative Marketing Strategies
In her current role, Sharon Koren pioneers the use of AI creative tools and new marketing channels to drive growth and innovation in marketing strategies. She utilizes rapid iterations, experiments, and A/B testing to identify effective marketing methods and optimize campaign performance. Koren integrates storytelling strategies to translate complex business needs into creative marketing requirements.