Chelsea Capps
About Chelsea Capps
Chelsea Capps is a Senior Brand Strategist with extensive experience in brand development and marketing. She is the Founder and CEO of The Branding Alchemist and has held various roles in notable companies, including Honeywell and Mythic.
Current Position at Credit Karma
Chelsea Capps serves as a Senior Brand Strategist at Credit Karma since 2022. In this role, she focuses on developing brand strategies that resonate with consumers and enhance brand visibility. Her expertise in crafting compelling brand narratives is instrumental in driving Credit Karma's marketing initiatives.
Founding The Branding Alchemist
In 2020, Chelsea founded The Branding Alchemist, where she currently holds the position of CEO. The company specializes in brand strategy and storytelling, helping clients identify their core brand purpose. Under her leadership, The Branding Alchemist has developed various strategies that prioritize effective communication and collaboration.
Professional Experience
Chelsea has a diverse background in brand strategy and marketing. She previously worked at Honeywell as a Senior Brand Specialist from 2020 to 2022 and as a Global Integrated Marketing Specialist from 2018 to 2020. Her experience also includes roles at Mythic, where she progressed from Strategy Intern to Brand Planner over several years.
Education and Expertise
Chelsea earned her Bachelor of Arts in Advertising from the University of North Carolina at Chapel Hill, completing her studies from 2010 to 2014. Her academic background laid the foundation for her career in brand strategy, where she specializes in discovery research and crafting positioning statements.
Internship Experience
Chelsea's early career includes several internships that contributed to her professional development. She interned at FleishmanHillard as a Media & Market Research Intern and at Mythic as a Strategy Intern in 2014. Additionally, she gained experience as a Social Media Intern at the UNC Office of Undergraduate Admissions in 2013.