Ryan Martin, MBA
About Ryan Martin, MBA
Ryan Martin, MBA, serves as the Lead Brand Manager for Sponsorships at Credit Karma. He has extensive experience in brand management and marketing, overseeing numerous events and developing strategies that significantly enhance brand awareness and customer acquisition.
Current Role at Credit Karma
Ryan Martin serves as the Lead Brand Manager for Sponsorships at Credit Karma, a position he has held since 2022. In this role, he is responsible for overseeing brand sponsorship initiatives and managing strategic partnerships. His experience in brand management and marketing contributes to the company's efforts in enhancing brand visibility and customer engagement.
Professional Experience at U.S. Cellular
Ryan Martin has held multiple roles at U.S. Cellular, including Local Marketing and Brand Activation Manager from 2011 to 2014, Sponsorship Manager for College Sports and Racing from 2014 to 2015, and Product Marketing Manager from 2009 to 2011. During his tenure, he oversaw over 200 annual events, which contributed to acquiring more than 500 new customers each year. He also managed the budgeting cycle for Picture and Premium Messaging, achieving a revenue accuracy of 100.9%.
Experience at MKTG
Ryan Martin worked at MKTG from 2015 to 2022, where he progressed from Director of Sponsorship Strategies and Activations to Senior Director. His leadership in sponsorship strategies led to significant brand awareness increases for clients, including a 62% rise in unaided brand awareness for Liberty Mutual through NASCAR activation strategies.
Educational Background
Ryan Martin earned his Master of Business Administration (MBA) with a focus on Brand Management and Marketing from DePaul Driehaus College of Business. He also holds a Bachelor's Degree in Marketing from the University of Northern Iowa. His educational background provides a strong foundation for his career in brand management and marketing.
Notable Projects and Initiatives
Ryan Martin developed a platform for ROI valuation of Toyota's motorsports partnership portfolio, which played a key role in negotiating compensation for losses incurred during the 2020 season due to COVID-19. This project highlights his analytical skills and ability to drive value in sponsorship negotiations.