Sarah Peacock
About Sarah Peacock
Sarah Peacock serves as the Vice President of Marketing Partnerships at Credit One Bank, where she focuses on achieving new acquisition account goals through strategic marketing initiatives. With a background in integrated marketing communications and experience in managing high-profile partnerships, she has developed successful go-to-market strategies for various co-brand credit card partnerships.
Work at Credit One Bank
Sarah Peacock serves as the Vice President of Marketing Partnerships at Credit One Bank. In this role, she is responsible for achieving new acquisition account goals through strategic marketing initiatives. She manages partner relationships, contractual commitments, and program governance. Since joining Credit One Bank in 2008, she has developed go-to-market strategies for co-brand credit card partnerships with notable clients including Best Friends Animal Society, WWE, Six Flags, and NASCAR. Additionally, she collaborates with the New Business Development and Product Development teams to launch fully integrated marketing plans.
Education and Expertise
Sarah Peacock holds a Bachelor of Arts degree in Communication from Arizona State University, where she studied from 1995 to 1999. She furthered her education by obtaining a Master of Science in Integrated Marketing Communications from West Virginia University, completing her studies from 2011 to 2012. Her academic background provides her with a strong foundation in marketing strategies and communication techniques, which she applies in her current role at Credit One Bank.
Background
Prior to her tenure at Credit One Bank, Sarah Peacock gained valuable experience in various marketing roles. She worked as an Integrated Marketing Communications Manager at Clarion Corporation of America for 11 months in 2005. Following that, she served as an Account Manager at JDA, Inc. Retail Ready Design from 2005 to 2007. Additionally, she worked as a Marketing Coordinator at Kenwood USA Corporation from 2003 to 2005. This diverse background has equipped her with a comprehensive understanding of marketing and partnership management.
Achievements
Throughout her career, Sarah Peacock has been accountable for achieving significant marketing objectives. At Credit One Bank, she has successfully developed and implemented marketing strategies that have enhanced partner relationships and driven new account acquisitions. She analyzes performance metrics to adjust marketing strategies as needed, ensuring optimal results for the bank's marketing initiatives. Her work with high-profile clients demonstrates her ability to create impactful marketing partnerships.