Scott Fitzgerald, MBA
About Scott Fitzgerald, MBA
Scott Fitzgerald, MBA, serves as the Vice President of Marketing at Credit One Bank, bringing extensive experience in loyalty marketing and strategic planning across various industries. He has held significant roles in notable organizations including MGM Resorts International and ARIA Resort & Casino, and he actively participates in Corporate Social Responsibility initiatives.
Work at Credit One Bank
Scott Fitzgerald currently serves as Vice President of Marketing at Credit One Bank, a position he has held since 2021. In this role, he focuses on developing personalized omni-channel campaigns aimed at influencing consumer behavior and enhancing customer engagement. Prior to this, he worked as Director of Response Marketing at Credit One Bank from 2020 to 2021, where he contributed to the bank's marketing strategies.
Professional Experience in Marketing
Scott Fitzgerald has extensive experience in marketing across various industries. He worked at MGM Resorts International as Vice President of Portfolio Marketing from 2017 to 2019 and previously held the position of Executive Director of Cross-Property Strategy for one year in 2016. His earlier roles include Director of Database/Campaign Management at ARIA Resort & Casino and Email Marketing Manager at Harrah's Entertainment, showcasing his expertise in loyalty marketing and CRM.
Education and Expertise
Scott Fitzgerald earned his MBA from the University of California, Irvine - The Paul Merage School of Business, where he studied Marketing. He also holds a B.A. in Psychology with a Minor in Management from UC Irvine. His educational background complements his specialization in loyalty marketing, strategic planning, and analytics, allowing him to develop effective marketing strategies in diverse industries.
Background in Corporate Social Responsibility
Scott Fitzgerald actively participates in Corporate Social Responsibility initiatives, emphasizing the importance of community impact. His commitment to social responsibility reflects his understanding of the role businesses play in fostering positive community relationships. This focus aligns with his professional experience in marketing, where he leads efforts to create campaigns that resonate with consumers.
Leadership and Team Management
Scott Fitzgerald enjoys leading cross-functional teams and values diversity of thought and individual empowerment. His leadership style fosters collaboration and innovation, enabling teams to effectively address marketing challenges. This approach is evident in his work across various organizations, where he has successfully managed teams to achieve strategic marketing objectives.