Brandon Cohen
About Brandon Cohen
Brandon Cohen serves as the Vice President of Sales & Trade Development for North America at Cronos Group, a position he has held since 2018. He has a diverse background in sales management, having previously worked at PMA Canada and LCBO, and holds multiple certifications from the Schulich School of Business.
Work at Cronos Group
Brandon Cohen serves as the Vice President of Sales & Trade Development for North America at Cronos Group since 2018. In this role, he plays a significant part in organizing supplier market visit schedules to enhance market engagement. His responsibilities include developing and executing strategic account plans that focus on increasing revenue and profitability. Cohen's leadership also extends to training new hires and creating orientation plans tailored for the Ontario region.
Previous Experience at PMA Canada
Prior to his current position, Brandon Cohen worked at PMA Canada as the Senior National Sales Manager from 2009 to 2018. During his nine years in this role, he was instrumental in implementing a structured 'steps to a sales call' process designed to improve productivity during sales interactions. He also designed a coaching and evaluation report to ensure that sales team priorities were aligned with the initiatives set by the head office.
Early Career at LCBO
Brandon Cohen began his career as a Customer Service Representative at LCBO, where he worked from 2004 to 2009 in Richmond Hill and Vaughan. This five-year experience provided him with foundational skills in customer service and sales, which he later applied in his subsequent roles in the industry.
Education and Expertise
Brandon Cohen holds a Bachelor's Degree in Sociology and Criminology from York University, which he completed from 2006 to 2009. He furthered his education at the Schulich School of Business - York University, where he participated in several executive programs. These include the Executive Program in Sales Management, Successfully Managing People, and Managing Your Sales Team for Improved Results, all of which contributed to his expertise in sales management and team leadership.