Bridget Jacobs
About Bridget Jacobs
Bridget Jacobs serves as the Global Associate Director of Consumer Insights & Market Research at Cronos Group, a position she has held since 2021. With a robust background in consumer insights across various industries, she has developed innovative methodologies and specializes in consumer segmentation.
Work at Cronos Group
Bridget Jacobs serves as the Global Associate Director of Consumer Insights & Market Research at Cronos Group since 2021. In this role, she focuses on developing innovative research methodologies that enhance consumer and market insights. Her responsibilities include analyzing consumer behavior and market trends to inform strategic decisions across the organization.
Previous Experience at Kraft Heinz Company
Prior to her current position, Jacobs worked at The Kraft Heinz Company for two years as Senior Manager of Consumer Insights & Strategy, Breakthrough Innovation from 2019 to 2021. She also held the role of Manager of Consumer Insight & Strategy, Breakthrough Innovation for one year from 2018 to 2019. Her work involved leveraging consumer insights to drive product innovation and strategy.
Educational Background
Bridget Jacobs earned her Master of Business Administration (MBA) from Northwestern University - Kellogg School of Management, where she studied Marketing and Management and Organizations from 2009 to 2012. She also holds a Bachelor of Science in Food Science from the University of Wisconsin-Madison, which she completed from 2003 to 2007.
Career Development and Expertise
Jacobs has developed a strong background in consumer packaged goods and business-to-business environments. Her expertise includes consumer segmentation and the strategic application of insights across various categories and brands. She has a history of creating new approaches to consumer understanding, showcasing her intellectual curiosity and innovative spirit.
Past Roles and Contributions
Before joining Cronos Group, Jacobs held various positions in prominent companies. She worked as a Consultant at Euromonitor International from 2015 to 2016, and as Consumer Insights Manager at Johnsonville Sausage from 2016 to 2018. Additionally, she has experience at MARS - Wrigley, where she served as Product Development Scientist and Innovation Insights Manager, contributing to product innovation and consumer insights.