David Mora
About David Mora
David Mora is a Senior Manager of Sales Intelligence & Analytics at Cronos Group, where he has worked since 2021. He has extensive experience in sales analytics and operations, having previously held roles at Coty and SMART Technologies, and possesses a strong academic background in data science and finance.
Current Role at Cronos Group
David Mora serves as the Senior Manager of Sales Intelligence & Analytics at Cronos Group, a position he has held since 2021. He is responsible for leading the design and execution of sales intelligence and planning cycles. His work focuses on leveraging technology, processes, and personnel to optimize sales outcomes. Prior to this role, he worked as the Manager of Sales Intelligence & Analytics at Cronos Group starting in 2020 and as a Senior Sales Analyst from 2019 to 2020.
Previous Experience in Sales and Analytics
Before joining Cronos Group, David Mora worked at Coty as an Analyst in Sales Planning & Customer Supply Chain for one year from 2018 to 2019. He also held positions at Home Water as a Sales Operations Analyst and at SMART Technologies, where he served as a Distribution Channel Manager and Pricing Analyst. His experience spans various roles that emphasize sales analytics and operations.
Educational Background
David Mora has an extensive educational background. He studied at the University of Toronto, where he earned a Professional Certificate in Data Science from 2017 to 2018. He also attended the University of Calgary, achieving a degree in Finance and Risk Management from 2008 to 2013. Additionally, he studied Psychology and Literature at McGill University for one year from 2006 to 2007.
Expertise in Analytics Tools
David Mora possesses expertise in a variety of analytics and reporting tools, including Alteryx, Tableau, SQL, Excel, R, and PowerBI. He has led implementations of these tools within the sales functional group, enhancing data analysis capabilities and driving business decisions based on insights derived from data.
Achievements in Sales Growth
Throughout his career, David Mora has achieved significant milestones in sales growth and analytics. He successfully launched a multi-million dollar pricing desk that developed data analysis processes, resulting in a year-over-year 22% growth in profit margin while reducing processing time by 50%. Additionally, he led a data-driven product pivot that doubled both annual revenue and branded market share.