Jay Williams
About Jay Williams
Jay Williams serves as the Director of Brand Management at Cronos Group, where he has worked since 2020. He holds multiple degrees, including an MBA from The University of Chicago, and has extensive experience in brand management, having previously worked at Altria and Craft Brew Alliance.
Work at Cronos Group
Jay Williams has held the position of Director of Brand Management at Cronos Group since 2020. In this role, he is responsible for overseeing brand strategy and development within the organization. His work contributes to the company's positioning in the cannabis industry, particularly in the Los Angeles Metropolitan Area.
Previous Experience at Altria
Prior to joining Cronos Group, Jay Williams worked at Altria as a Senior Brand Manager from 2009 to 2019. During his ten years at Altria, he gained extensive experience in brand management and marketing strategies, operating in the Richmond, Virginia Area. His tenure at Altria provided him with a solid foundation in brand development.
Experience at Craft Brew Alliance
Jay Williams served as a Senior Brand Manager at Craft Brew Alliance for ten months in 2019 to 2020. This role allowed him to further refine his skills in brand management within the beverage industry, specifically in the Greater Los Angeles Area, before transitioning to his current position at Cronos Group.
Educational Background
Jay Williams studied at Virginia Tech, where he earned a Bachelor of Science in Marketing, Psychology, and Management. He furthered his education at The University of Chicago Booth School of Business, achieving a Master of Business Administration (M.B.A.) from 2013 to 2015. He also completed a Master’s Degree in Integrated Marketing Communications at Northwestern University from 2015 to 2017.
Achievements in Brand Development
Jay Williams is noted for launching the Happy Dance CBD brand in collaboration with actress Kristen Bell and the advertising agency Wieden+Kennedy. This initiative highlights his capability in brand development and marketing within the cannabis sector, showcasing his experience in both start-up and Fortune 500 environments.