Jeff Dale
About Jeff Dale
Jeff Dale serves as the Senior Director of Digital Marketing and Marketing Operations at DISCO, where he has worked since 2023. He has extensive experience in marketing roles across various companies, including Carbonite, Intronis, and Pegasystems, and holds a Bachelor of Arts from the University of Massachusetts Amherst and an MBA from Babson College.
Work at DISCO
Jeff Dale currently serves as the Senior Director of Digital Marketing and Marketing Operations at DISCO, a position he has held since 2023. In this role, he focuses on advancing digital and performance marketing strategies for the company, which specializes in legal technology solutions. His responsibilities include generating leads and optimizing marketing channels to align with the company's vision. Prior to this position, he briefly held the role of Senior Director of Marketing Operations / Chief of Staff at DISCO for four months in 2022.
Previous Experience in Marketing
Jeff Dale has extensive experience in marketing, having held various positions across multiple organizations. He worked at Carbonite as a Marketing Associate from 2010 to 2013 and later served as the Senior Database Marketing Lead for seven months in 2013. He transitioned to Intronis as the Email Marketing Manager from 2013 to 2015. His tenure at Pegasystems spanned several roles, including Director of Marketing Operations, Technology & Automation from 2021 to 2022, and Senior Manager, Marketing Automation from 2018 to 2021. He also worked as a Marketing Automation Manager at Pegasystems from 2015 to 2018.
Educational Background
Jeff Dale holds a Bachelor of Arts degree in A/V and Film Production from the University of Massachusetts Amherst, where he studied from 1998 to 2002. He furthered his education at Babson F.W. Olin Graduate School of Business, earning a Master of Business Administration (MBA) from 2008 to 2011. His educational background supports his expertise in marketing and operations.
Role in Strategic Planning
In his current role and previous positions, Jeff Dale plays a key role in strategic planning and enabling operational excellence within marketing teams. He focuses on creating and capturing demand through digital initiatives, which are essential for accelerating revenue growth. His leadership in marketing operations has contributed to the effectiveness of the teams he has managed.
Career Progression
Jeff Dale's career in marketing has shown a clear progression through various roles and responsibilities. Starting as a Graduate Admissions Outreach Specialist at Babson College from 2007 to 2010, he moved into marketing roles at Carbonite and Intronis before advancing to more senior positions at Pegasystems. His experience reflects a strong foundation in both digital marketing and operational management, culminating in his current leadership role at DISCO.