Keith Schrodt, MBA, JD
About Keith Schrodt, MBA, JD
Keith Schrodt, MBA, JD, serves as the Director of Marketing at DISCO, where he specializes in buyer journey mapping and optimizing customer engagement. With a background in various marketing roles across notable companies, he has significantly contributed to DISCO's growth and transition to a publicly traded company.
Current Role at DISCO
Keith Schrodt serves as the Director of Marketing at DISCO, a position he has held since 2017. In this role, he specializes in buyer journey mapping, optimizing customer engagement, and improving conversion rates. He leads trade show events and product road shows, effectively promoting DISCO's offerings to a broader audience. His efforts contribute significantly to the company's marketing strategy and overall market presence.
Previous Experience in Marketing
Prior to his current role, Keith Schrodt held several marketing positions in notable companies. He worked as a Sales Manager at Nortel Networks from 1996 to 2000, and later served as a Sr. Product Marketer at CT Summation from 2006 to 2010. He also held the position of Marketing Manager at Thomson Reuters from 2015 to 2017 and was the Director of Marketing & Strategy at AccessData from 2010 to 2015. His diverse experience spans various aspects of marketing and sales.
Education and Expertise
Keith Schrodt holds a Master of Business Administration (M.B.A.) from SMU Cox School of Business, with an emphasis in Management and Finance. He also earned a Doctor of Law (JD) from Texas A&M University School of Law, focusing on Contracts and Business Law. His educational background supports his expertise in SaaS product and service marketing, as well as his strategic approach to marketing initiatives.
Career Development and Achievements
Throughout his career, Keith Schrodt has played a pivotal role in transitioning DISCO from a Series C startup to a publicly traded company. He has extensive experience in interactive commercial development, which has enhanced DISCO's digital marketing strategies. His contributions have been instrumental in shaping the company's growth and market presence.
Sales Experience
Before entering marketing, Keith Schrodt gained valuable sales experience. He worked as a Sales Executive at DSC Communications from 1993 to 1995 and as a Senior Sales Executive at Fujitsu from 1995 to 1996. This foundational experience in sales has informed his marketing strategies and understanding of customer needs.