Adriana Cosby
About Adriana Cosby
Adriana Cosby serves as the Promotions Director at CUMULUS MEDIA, where she has worked since 2018 in the Greater Nashville Area. With a background in music licensing and promotions, she has extensive experience in developing marketing campaigns for concerts and festivals.
Work at Cumulus Media
Adriana Cosby has served as the Promotions Director at Cumulus Media since 2018. In this role, she has been responsible for developing and executing advertising and marketing campaigns for over 200 concerts and festivals annually. Her work involves monitoring and supporting both indie and signed artists, ensuring effective promotion and visibility. Prior to her current position, she worked as the Assistant Business Manager at Cumulus Media for one year, from 2017 to 2018, where she gained valuable experience in business operations within the media industry.
Previous Experience in Media and Promotions
Adriana Cosby has a diverse background in media and promotions, having worked for various organizations prior to her current role. She was employed at Broadcast Music, Inc. (BMI) in 2016 for five months in music licensing. Additionally, she held multiple positions at CBS Radio, including Payment Portal Administrator and Accounts Receivable, from 2016 to 2017. She also served as Promotions Assistant Coordinator at CBS Radio from 2013 to 2015, where she collaborated with Program Directors and Record Labels to execute national contests across 32 stations.
Education and Expertise
Adriana Cosby studied Mass Communication and Media Studies at Daytona State College, where she earned an Associate of Arts (A.A.) degree from 2012 to 2014. Her educational background has equipped her with the skills necessary for her roles in promotions and marketing within the media industry. She has developed expertise in creating social media campaigns using platforms such as Facebook Ads, Instagram Sponsored Posts, and Google advertisements, focusing on target audience analytics to enhance campaign effectiveness.
Event Management and Marketing Skills
Adriana Cosby has demonstrated strong event management and marketing skills throughout her career. She has managed large marketing budgets and organized on-site relations at various festivals and events. Her experience includes curating station concerts and festivals while maintaining strong relationships with labels, promoters, booking agents, and management. This has contributed to her ability to effectively promote events and engage audiences.
Early Career at iHeartMedia and Cromwell Radio Group
Adriana Cosby's early career includes a position as a Sales Assistant at iHeartMedia from 2008 to 2009 in the Orlando, Florida area. She also worked as a Producer at Cromwell Radio Group for four months in 2015. These roles provided her with foundational experience in the radio industry, contributing to her understanding of promotions and marketing strategies.